Generative AI in the European Startup Landscape 2024

Background of this study

The mission of the appliedAI Institute was to gain a deep understanding of the generative AI startup landscape in Europe. Through a large-scale survey and in-depth analysis, we uncover several important insights that will drive the growth and success of generative AI startups in Europe.

The insights of the report reveal that the European generative AI Startup Landscape, while being highly diverse on many dimensions, is confronted with several noteworthy challenges and requires significant additional support to thrive further. Thus, as part of the report, we also identify several potential areas for action on how the European generative AI Startup ecosystem can be further accelerated in order to achieve global leadership or least competitiveness in the crucial domain of generative AI.

The report is a collaborative effort between the appliedAI Institute for Europe and its partner countries from the European AI Startup Landscape, a consortium of European AI Initiatives including Hub France IA, AI Sweden, Ignite Sweden, and The Netherlands AI Coalition.

Our Methodology

The authors of this report conducted a very detailed both quantitative and qualitative analysis of the survey results. First of all, a meticulous data processing strategy was implemented to ensure the reliability and representativeness of the obtained insights. The survey responses underwent a thorough data cleaning process to eliminate inconsistencies and incomplete entries, thereby enhancing the overall quality of the dataset. The gathered survey responses were complemented through additional data sources, such as

This allowed us to paint a more holistic picture and also to externally validate the responses received. Subsequently, depending on the insights to be generated, the data was analysed either quantitatively or qualitatively. The synergy between quantitative and qualitative data not only enhances the depth of the results but also allows for the validation and triangulation of results, reinforcing the overall validity and reliability of the research outcomes. Moreover, this mixed-methods research is particularly valuable in exploring complex and multifaceted topics, and therefore ideally suited for the purpose of this study.

Overall, our rigorous and multifaceted approach aimed to provide a nuanced and reliable portrayal of the state of generative AI Startups in Europe.

Contact us

We will be more than happy to discuss the status of generative AI Startups in Europe with you. If you have any questions or comments, please feel free to contact us:


The data used in the report on Generative AI Startups 2024 was collected and analysed to the best of our knowledge and understanding at the time of writing. While we strive to ensure the accuracy and reliability of the information presented, it is possible that errors, omissions, or inaccuracies may exist. Therefore, we cannot guarantee the completeness, correctness, or timeliness of the information provided.

The content provided is intended for general informational purposes only and should not be considered as professional or legal advice. Any reliance you place on the information is strictly at your own risk. We recommend verifying any critical information through additional sources or consulting with appropriate experts before making decisions or taking actions based on the provided information.


We want to thank all contributors for their support and the collaboration.

Ignite Sweden
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The EU Startup Landscape Collaboration Initiative

The European AI Startup Landscape is a consortium of European AI Initiatives including AI Sweden, Ignite Sweden, HubFranceIA, Netherlands AI Coalition, and the appliedAI Institute for Europe. With the objective to foster and accelerate AI in Europe the landscape offers a number of opportunities for collaboration between ecosystems.